![]() ![]() It has already attracted more than 1.6 million new online global members by converting its Family Concert – held successfully for the past 16 years and featuring global K-pop stars such as BTS – into an online event, and is communicating continuously with them through its own social media channels and digital magazines. However, in the meantime, Lotte is focused on securing potential customers. Lotte is now planning to develop technology that even allows customers to make a purchase in the virtual space, meaning it will provide a new duty-free shopping experience beyond the existing online and offline purchases. Stand visitors were able to check their appearance as if they were actually wearing the clothes or carrying the bags. ![]() The virtual fitting room allowed customers wearing HMD (Head Mounted Display) devices to experience products such as bags, accessories, shirts, and trousers in a virtual showroom from Korean streetwear brands including Acme De La Vie and Nerdy. Its appearance at CES 2022 – a first for the industry – in partnership with Caliverse, a subsidiary company of Lotte Data Communication, saw it present an “ultra-realistic” virtual fitting room and virtual concert. ![]() “We are in time when people can order high-quality and reliable Korean duty-free goods without having to come to South Korea, Korean players with Metaverse duty-free shopping functions can be evaluated as presenting a new business model to generate profits,” the company said in a statement.Įarlier this month, Lotte showcased elements of a Metaverse store at CES 2022, the world’s largest IT exhibition held in Las Vegas. The business predicts that Metaverse duty free shops are expected to provide shopping services far beyond the digital shopping experience provided by existing internet duty-free shops and the role of mere sales channels. They added that Metaverse is characterised by the feeling of actually being with others in a virtual space, being able to communicate with one another, and providing virtual reality in the form of a mirror that replicates reality as it is. We want to create content in the form of a combination of retail, travel, and Metaverse.” ![]() Detailing how a Metaverse duty-free store might work, a Lotte spokesperson revealed: “Lotte Duty Free is actively utilising the metaverse to advance digital duty-free shops. ![]()
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